Michael A. Hayes
Marketing Manager Content Creator Creative Director
Creatively driven Marketing Manager with crisp, clean design sensibility and extensive background in global content development for go-to-market products. Team leader with a passion for excellence in all aspects of the marketing chain. Strong analytical abilities and communications skills assist in the production of innovative marketing solutions for print, video and web projects. Helped lead Shure market presence in the corporate environ with 2016 launch of Microflex Advance ceiling and table array microphones.
Shure Incorporated
I joined the Shure, Incorporated Marketing team in 2015 and was excited to represent a product that I was familiar with and passionate about. I became responsible for overseeing Marketing plans for multiple go-to-market products, particularly, the global 2016 launches of Microflex Advance. When it was all said and done, we had developed a very robust set of marketing assets to help communicate this highly successful product (table and ceiling array microphones for the corporate boardroom). To date, this has been a wildly successful product launch, perhaps the most important in the history of the company with sales in the 100s of millions of dollars.
Vinyl Skyway
Since 1995, I have written songs, performed in bands and produced music. I attended the Berklee College of Music on a B.E.S.T. scholarship for songwriting. Much of my work is with a band I started in 2003 called The Vinyl Skyway (our music is everywhere in the digital realm). I have co-written many songs with my bandmate and collaborator Andy Santospago, and other talented songwriters. I oversee a catalog of over 100 original songs.